The day has arrived. After months of planning, learning, preparing, sacrificing, worrying and enjoying every step of the way, White Lion Athletics is officially open for business. Back in May of 2015, DJ and I started to discuss the idea of opening a side business with the goal of selling affordable foam rollers to our clients and friends. What started as "Should we order 30 or 50 rollers?" turned into "Will all of this equipment fit inside both of our apartments?".
We have embarked on an ambitious adventure together. An adventure that seems to continually evolve into a more elaborate storyline, is filled with very interesting characters and unexpected twists and turns. We are very excited to see where we take the business. With enough work and patience, White Lion Athletics may one day be a recognized fitness brand throughout Winnipeg and perhaps even Canada.
Big thank you to everyone that has supported and been patient with us. We've learned a lot thus far and have much more to go. Looking forward to every step.
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