About Us

What We Do

White Lion Athletics is a Winnipeg-based fitness equipment retailer with two missions:
1) Put high quality gear into your hands at an affordable price
2) Provide instruction on how to use your gear safely and effectively

We are not exercise fanatics. We don't claim to be the best in the business. We just know it's important to keep moving and take care of our bodies. White Lion was created to make exercise accessible to as many people as possible.

Who We Are

We are DJ and Stuart; two guys from Winnipeg with a similar attitude toward exercise: There is a place for fitness in everyone’s life.

Whoever you are, if you’re reading this, there is a place for fitness in your life. We have met – and have assisted - many people in becoming healthier and happier. We developed White Lion Athletics as an initiative to bring fitness to even more people in the Winnipeg area. We’d love to have you be a part of that initiative!

Stuart Klassen

Fitness has always been my playground. Throughout my years I have transitioned from being an athlete, to studying exercise science at the University of Winnipeg, to building a career as a Certified Exercise Physiologist, to opening a fitness facility, to getting into the retail side of fitness with White Lion Athletics.

We have so much to offer and receive when we take care of our mind through our body. I’m still learning how delicate of a balance it can be. Every day I have the opportunity to help others work on their own mind/body relationship... every day I’m back in my playground!

What DJ says about me: “True to his name, he is a steward to the fitness industry. Acting with integrity and a wealth of knowledge and experience, Stuart has a genuine interest in developing the abilities in those around him so they can succeed. His ability to succinctly explain complex things plays a major role in allowing White Lion Athletics to fulfill its mission”

DJ Guzda

I am a Certified Personal Fitness Trainer through the National Exercise Sports Trainers Association (NESTA). Since 2014 I have been providing my training services through www.mytrainerdj.com. I am currently working on an Exercise Science degree at the University of Winnipeg. I also hold a BA and MA in Political Science, from the University of Alberta.

What Stuart says about me: “This man is a genius, genuine and genial. The knowledge and drive that DJ has towards fitness, and life in general, is incredibly powerful once you get to know him. Yet, on the outside he is very soft spoken and modest. DJ truly embodies the “White Lion” image.”