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Canada's Fitness Equipment Company

What We Do
White Lion Athletics is a Winnipeg-based fitness equipment retailer with two missions:

1) Provide high quality fitness equipment at an affordable price
2) Provide instruction on how to use your equipment safely and effectively.\

We are not exercise fanatics. We don't claim to be the best in the business. We just know it's important to keep moving and take care of our bodies. White Lion was created to make exercise accessible to as many people as possible.

Who We Are

White Lion Athletics is based in Winnipeg, Canada and we believe there is a place for fitness in everyone’s life.

Our team is dedicated to providing high quality and comprehension training instruction; excellent service; and excellent training equipment.

DJ Guzda (BA,MA), Director

  • Steel Mace Mace Flow Level 1 (Honours) -2020, 2023
  • Steel Mace Specialist - (Rik Brown "Mr. Mace Man" 2019)
  • Agatsu Kettlebell Instructor  (Level 1: 2017-2019;2019-2021)
  • Certified Personal Fitness Trainer [National Exercise Sports Trainers Association (NESTA)].