Invest $4.25 in the "C" word this Friday Night

by DJ Guzda January 29, 2019

Invest $4.25  in the "C" word this Friday Night

The "C" Word.

It starts with "C" and ends with "T" .


The best way to make an introduction is a have a single discussion point. That is how you will start your content creation strategy.  Much like your strength and condition programming that is planned in blocks that move you toward your end training goal, content creation is the same.

The single point of discussion can be a micro one or a macro one and each will require scaling to various degrees. 

From there, you can create a focused discussion with a specific goal: " I want to provide the answer to this specific question"

This can be the purpose of content: answering a question.

Why answer The Question? The Answer is the key and the question to that answer is the lock. If you can unlock that lock with your key, your key becomes valuable. If the content is never created and you hold the key, you will never create value. We should be aiming to create as many "keys" as possible because there are an infinite number of locks to open.

What does $4.25 have to do with it?

That's how much your average Mini Band will cost you. Once you have that, you can start mapping out you content for 14 Days.

14 Days Straight ?! 


With this singular approach (answering one question) you will create the focused and concise response that will be compelling and informative.

You might say: "this has all been done before, there is nothing new to say on this topic".

What you are providing in your content creation, is your perspective on a certain topic that has been developed based on your experience. Even if you can spoke or written on the subject before, you can always revise, revisit, refresh or review your position 

In the next 14 days of content creation, you can plan on fulfilling a number of goals:

  1. Establish yourself as someone that is approachable and knowledgable enough to answer questions.

  2. Provide sound and safe instruction on equipment use and how the equipment can be used in variety off training settings.

  3.  Collaborate with your peers and mentors so you can both speak on a common topic and introduce each other to your respective audiences.

  4. It will allow you to showcase your training space, your skills as well as your instruction style.

Here are some questions that you might ask to start off your 14 days of content creation:

    •  Why you should use Mini Bands? 

    • Why you shouldn't use Mini Bands? 

    • What is the best position for Mini Bands while doing lower body exercises?

    • Can I do upper body exercises with Mini Bands?

    • How do you choose your Mini Bands?

    • How far can you safely stretch your Mini Bands?

    • Which exercises commonly overstretch Mini Bands and how can I avoid this?

    • Why do my Mini Bands roll up and how can I prevent this?

    • Why you shouldn't use Mini Bands?

    • Who should use Mini Bands?

    • Who should't use Mini Bands?

    • How do you choose your resistance levels?

    • Which exercises can be done with Mini Bands?

    • Which exercises should be avoided?

    • How do you clean your Mini Bands? Should they be cleaned?

    • How many exercises can I do with only one Mini Band?

    • Demonstrate every excise that can be done with a single Mini Band (there are at least 21 of them).

    Let us know how things go and if you hit any road blocks! We will be happy to help you out!

    DJ Guzda
    DJ Guzda


    DJ Guzda - White Lion Athletics | Steel Mace Coach | Kettlebell Coach

    Also in 3. Building Your Business: For Trainers, Coaches and Facility Owners

    Problems using Afterpay (US Customers)
    Problems using Afterpay (US Customers)

    by DJ Guzda November 11, 2022

    Fitness Equipment Payment Plans with White Lion Athletics

    Our US customers have reported some issues using Afterpay payments when completing their orders.

    We have been able to successfully present a couple of different options for our US customers - depending on if they are returning customers or a new customers - that solve the processing problem.

    We've included a short video here that you can click on if you do not choose to read along to find the solutions.

    However, both the video and written word will successfully take you to the place you need to be to successfully process your payment and enjoy your fitness equipment while you're making payments on it to pay the balance.


    Thank you very much for your patience!

    View full article →

    Problems using Afterpay (Canadian Customers)
    Problems using Afterpay (Canadian Customers)

    by DJ Guzda November 10, 2022

    What is Afterpay; is it available in Canada?

    Some of our customers have had issues processing payments using after pay. We have found a few easy solutions that you can follow the process your payments without any hassle whatsoever! 

    Afterpay is a payment portal that is attached to our Shopify store that can be found during the check out. Afterpay does not change your shopping experience while shopping with us; in fact it makes shopping a whole lot easier because you can break up the purchase price into four easy payments.

    Afterpay allows you to shop now and pay later.


    View full article →

    Strength Rewards Program: Loyalty Rewards Program
    Strength Rewards Program: Loyalty Rewards Program

    by DJ Guzda October 19, 2022

    White Lion Athletics Strength Rewards offers is one of the best Customer Loyalty programs  for online shopping. Earn money for referring. Earn points toward your next purchase for signing up and shopping. Sign-up fast, earning is even.

    View full article →