This BLOG was inspired by some requests that we receive for Patnerships or Sponsorships. Most commonly, the request for Partnership or Sponsorship is the provision of capital or products in exchange for promoting our products.
To establish a Partnership or Sponsorship with someone, we first look at our history and place it in the context of your request.
Has there been a history of measurable support by both of us or has the support be in-kind or tacit?
Is there a lack of history between us but a well demonstrated shared sense of Mission and Principles ?
Provision of Products
For example, if the provision of products is requested to establish a Partnership or Sponsorship we will look at specific product use history:
Promoting our Products
If it is suggested that product promotion will be a part of the sponsorship, a strong and consistent history of engagement on digital platforms is reviewed to assess the quality of the content that has been created.
Some key questions that will be asked:
Specifically, we are interested in high quality digital video content with a strong educational and product use component. If we are evaluating images, we have a strong interest in those aimed at problem solving, product education and product use ( infographics for example)
For us, quality content must have a discernible educational component to it. This is key.
We consider Product Promotion to be synonymous with Product Education - "shout outs" and "tagging" alone will miss the mark in this case.
We provide products to solve problems. We identify a problem and explain how using this product will remedy it. We are not interested in promotion "to drive sales" or "product placement content".
Some key questions to be answered for product education are:
Although these are only examples, content creation should be focused on explaining why a specific product is being used or answering question.
These are a few of things that we look at before considering sponsorships, collaborations and partnerships. I hope this helps.
In Closing....
We are not interested in product placement promotion - we are interested in speaking with potential partners about expanding our Mission for product education in different contexts.
Partnerships and Sponsorships are a valuable way to support those individuals that share our Mission and Principles. Please contact us if you would like to know more about Sponsorship and Partnership opportunities and we will be happy to help.
Our US customers have reported some issues using Afterpay payments when completing their orders.
We have been able to successfully present a couple of different options for our US customers - depending on if they are returning customers or a new customers - that solve the processing problem.
We've included a short video here that you can click on if you do not choose to read along to find the solutions.
However, both the video and written word will successfully take you to the place you need to be to successfully process your payment and enjoy your fitness equipment while you're making payments on it to pay the balance.
Thank you very much for your patience!
Some of our customers have had issues processing payments using after pay. We have found a few easy solutions that you can follow the process your payments without any hassle whatsoever!
Afterpay is a payment portal that is attached to our Shopify store that can be found during the check out. Afterpay does not change your shopping experience while shopping with us; in fact it makes shopping a whole lot easier because you can break up the purchase price into four easy payments.
Afterpay allows you to shop now and pay later.
DJ Guzda
Author
DJ Guzda - White Lion Athletics | Steel Mace Coach | Kettlebell Coach