Naming our Business: Harder Than Finding a Pink Unicorn.
A more commonly asked question these days is: how did you come up with name White Lion Athletics?
It think Stuart & I spent a total of about eight hours over the course of two or three meetings sitting across a desk from each other. About 80% of that time was silence; 10% of that time was laughing at names we came up with; 5% was 'uhhhhhhhhh...no.'; and the remaining 5% was throwing around names we came up with.
It seemed endless. We were still about 5 months aways from opening for business but the name was the most important issue to resolve. The name was elusive.
We finally came up with a name we agreed on but after doing an in-depth search through the Companies Office, the name was not a registered business name but was TM.
Back to the drawing board. That particular drawing board was the Memo Pad on my phone. I went home and smashed out about 50 names.
Not one winner.
Then three words followed before hitting 'send' on the text message: Pink Unicorn Fitness.
I forget the exact wording in Stuart's response. I think it may have been "What?" or "Are you serious ?".
I was actually pretty serious. The name came to me and I had some vision of this pink unicorn - heavily muscled unicorn - hurling itself through the air dodging lighting bolts. A lovely, and very enchanting logo, I thought.
The sobering ring of my phone broke the unicorn induced dream state trance I was: this announced the arrival of Stuart's messages.
I still have no idea how White Lion and Unicorns are related. Maybe they are distant cousins in some fabled land in my mind's nature scape - along with Willy Wonkaesque chocolate waterfalls.
In any case, White Lion Athletics was the next name that came to mind.
Also in 2. Training Topics and Training Strategies
The Kettlebell Backpack: is it the real deal?
Kettlebell Backpack 2.0
White Lion Athletics is the exclusive distributor of Well Built Kettlebells' Kettlebell Backpack.
A backpack specifically designed and engineered to carry a kettlebell is a blessing. It's safe, it's comfortable and it frees up your hands - to carry more kettlebells, a steel mace or steel clubs.
We're never one to deprive you of a solid suitcase carry with our 28kg kettlebell out to your favourite ,scenic training spot (this backpack can hold up to 28k); however, if freeing up your hands can make your trip safer.
© 2023 White Lion Athletics.
DJ Guzda
Author
DJ Guzda - White Lion Athletics | Steel Mace Coach | Kettlebell Coach