Naming our Business: Harder Than Finding a Pink Unicorn.

by DJ Guzda June 09, 2016

Naming our Business: Harder Than Finding a Pink Unicorn.

A more commonly asked question these days is: how did you come up with name White Lion Athletics?

It think Stuart & I spent a total of about eight hours over the course of two or three meetings sitting across a desk from each other. About 80% of that time was silence; 10% of that time was laughing at names we came up with; 5% was 'uhhhhhhhhh...no.'; and the remaining 5% was throwing around names we came up with.

It seemed endless. We were still about 5 months aways from opening for business but the name was the most important issue to resolve. The name was elusive. 

We finally came up with a name we agreed on but after doing an in-depth search through the Companies Office, the name was not a registered business name but was TM. 

Back to the drawing board. That particular drawing board was the Memo Pad on my phone. I went home and smashed out about 50 names. 

Not one winner. 

Then three words followed before hitting 'send' on the text message: Pink Unicorn Fitness.

I forget the exact wording in Stuart's response. I think it may have been "What?" or       "Are you serious ?".

I was actually pretty serious. The name came to me and I had some vision of this pink unicorn - heavily muscled unicorn  - hurling itself through the air dodging lighting bolts. A lovely, and very enchanting logo, I thought.

The sobering ring of my phone broke the unicorn induced dream state trance I was: this announced the arrival of Stuart's messages.

I still have no idea how White Lion and Unicorns are related. Maybe they are distant cousins in some fabled land in my mind's nature scape - along with Willy Wonkaesque chocolate waterfalls.

In any case, White Lion Athletics was the next name that came to mind. 





DJ Guzda
DJ Guzda

Author

DJ is a Co-Owner of White Lion Athletics


Leave a comment


Also in Training Topics and Training Strategies

12 November CODE RED -SHUT DOWN
12 November CODE RED -SHUT DOWN

by White Lion November 12, 2020 2 Comments

View full article →

Which Hand Goes on Top When Swinging a Steel Mace?
Which Hand Goes on Top When Swinging a Steel Mace?

by White Lion September 21, 2020 26 Comments

Which Hand goes on top when swinging a Steel Mace?

The most common question when performing 360 Steel Mace Swings and 10 & 2 Steel Mace Swings is " Which hand goes on top ?".  The answers on this question vary as you ask different Steel Mace Coaches.

Steel Mace training and swinging the steel mace will bring more questions as more people pick up steel maces and bring them into their training.  Just because you have an answer today, keep the chapter open so you can always add to story to as more people bring answers to this question.

View full article →

New Kettlebell Design. Pre-Order Open Now.        September 2020
New Kettlebell Design. Pre-Order Open Now. September 2020

by DJ Guzda September 10, 2020 6 Comments

Kettlebells for Sale in Canada?

We have them.

We want to get them to you asap.

White Lion Athletics Kettlebell Preorder are getting better every time. Improvements are being made to every preorder to ensure that you get exactly what you need.

View full article →